Communicating value goes beyond what is communicated to how value is communicated. Perceived value has emotional attachment. People make emotional decisions for logical reasons. Communicating value requires communication intelligence that aligns content with communication style and communication behaviour so that the promise of value is experienced from the sales conversation. This is called communication acuity.
Category: On Leadership
Is your Leadership Coach mindful? | on the edge
Does your coach allow you to express yourself fully and encourage you to share your experience of your reality? Do you feel a sense of value, of… Read more “Is your Leadership Coach mindful? | on the edge”
The Return on Trust | on the edge
Building a culture of trust in your organization is what makes a meaningful difference to contribution, connection and mutually beneficial, positive outcomes. This is almost intuitive yet… Read more “The Return on Trust | on the edge”
What Makes A Leader? | Dr. Travis Bradberry | LinkedIn | The Edge
Leadership is a process of social influence which maximizes the efforts of others toward the achievement of a greater good. Notice the key elements of this definition:… Read more “What Makes A Leader? | Dr. Travis Bradberry | LinkedIn | The Edge”
Why ‘Transparent Leadership’ is Overrated | Inc.com | The Edge
Lead in transparency! But don’t be such an open book that that pages are constantly falling out. Be honest! But don’t confuse openness with a dispiriting attitude.… Read more “Why ‘Transparent Leadership’ is Overrated | Inc.com | The Edge”
Empowerment: Taken or Given?
There’s power and then there’s empowerment. It has been about who has the former and who receives the latter. In the corporate context, leaders that… Read more “Empowerment: Taken or Given?”
Give Your Day A Theme To Regain Focus | Fast Company |The Edge
Distractions and interruptions happen throughout the day–it’s an inevitable part of life–but being able to quickly refocus and get back on task is the key to a… Read more “Give Your Day A Theme To Regain Focus | Fast Company |The Edge”
